In today’s dynamic and competitive market, a strong corporate reputation is vital, especially for micro and small businesses and start-ups that often lack the resources and strategic guidance to build a strong corporate identity. RepUtAction addresses this need by focusing on the high mortality rate of small businesses in their early years and the urgent need for digital reputation building skills, which has been further highlighted by the pandemic. Research shows that 72.6% of consumers prefer to buy from companies with a positive reputation, and a strong reputation helps to increase revenue and reduce business failure rates. RepUtAction aims to equip micro and small business managers with practical tools and training to develop corporate reputation skills through a highly innovative training programme, combining online and face-to-face modules. The project will support businesses by identifying skills gaps, creating a dedicated learning hub and providing a digital self-assessment tool to measure and improve reputation. By working with VET providers, RepUtAction will ensure the accessibility and long-term sustainability of these resources, enabling small businesses to realise their full potential in the European market.